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Feb 20, 2025

by Eric Golman

Strategy Makes Risk Less Risky (Issue #3)

Strategy allows you to take big creative swings without worrying about missing the mark.

Strategy Makes Risk Less Risky (Issue #3)

Feb 3, 2025

by Eric Golman

Understanding your own brain will make you a better CRE marketer (Issue #2)

The Valley of Despair is a normal stage in a lease-up. That's usually the wrong moment to make a big change.

Understanding your own brain will make you a better CRE marketer (Issue #2)

Jan 21, 2025

by Eric Golman

What If Nike Marketed Like a CRE Broker? (Issue #1)

87% of barefoot runners say Nike solves their problems.

What If Nike Marketed Like a CRE Broker? (Issue #1)

Jan 14, 2025

by Eric Golman

Issue 0: Welcome to Filling Spaces

Because no one goes to school for CRE marketing.

Issue 0: Welcome to Filling Spaces

Filling Spaces

A monthly letter for CRE marketers, from someone in the job. What tenants, brokers, and now AI agents really see, and what to do about it.

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