Filling Spaces

A monthly letter for CRE marketers, from someone in the job. What tenants, brokers, and now AI agents really see, and what to do about it.

CRE marketing

Feb 20, 2025

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8 min read

Strategy allows you to take big creative swings without worrying about missing the mark.

Psychology

Feb 3, 2025

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7 min read

The Valley of Despair is a normal stage in a lease-up. That's usually the wrong moment to make a big change.

CRE marketing

Jan 21, 2025

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6 min read

87% of barefoot runners say Nike solves their problems.

CRE marketing

Jan 14, 2025

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3 min read

Because no one goes to school for CRE marketing.