How commercial space actually gets found and leased.

A monthly letter for CRE marketers, from someone in the job. What tenants, brokers, and now AI agents really see, and what to do about it.

Recent issues

Feb 20, 2025

Strategy allows you to take big creative swings without worrying about missing the mark.

Feb 3, 2025

The Valley of Despair is a normal stage in a lease-up. That's usually the wrong moment to make a big change.

Jan 21, 2025

87% of barefoot runners say Nike solves their problems.

Jan 14, 2025

Because no one goes to school for CRE marketing.