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Strategy

CRE marketing

+1

Strategy Makes Risk Less Risky (Issue #3)

Feb 20, 2025

•

8 min read

Strategy Makes Risk Less Risky (Issue #3)

Strategy allows you to take big creative swings without worrying about missing the mark.

Eric Golman
Eric Golman

CRE marketing

+1

What If Nike Marketed Like a CRE Broker? (Issue #1)

Jan 21, 2025

•

6 min read

What If Nike Marketed Like a CRE Broker? (Issue #1)

87% of barefoot runners say Nike solves their problems.

Eric Golman
Eric Golman

Filling Spaces

A monthly letter for CRE marketers, from someone in the job. What tenants, brokers, and now AI agents really see, and what to do about it.

© 2026 Filling Spaces.
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